883Jia
Radio station in Singapore
- Singapore
Sister stations
First air date
883Jia is a Singaporean Chinese-language radio station owned by So Drama! Entertainment.[3] It plays Mandarin, Cantonese, Korean, Japanese and English music from the 1980s up to the 2020s.
History
Plans for launching the then-unnamed Mandarin radio station were announced at the official launch of Power 98 in October 1994, aiming at the Mandarin-speaking majority of the servicemen.[4]
Also known as Power 88.3,[1] the radio station complements its English radio station Power 98. At launch it played contemporary music from the 1980s with some backtracking to the mid-to-late 1980s. [1] Like Power 98, it targets listeners aged 18 to 35 who are national servicemen.[1]
Test transmissions of Power 88.3 leading to its launch date were made between 8:00 a.m. and 9:00 p.m.[1]
883Jia relaunched in 2007 as Singapore's only bilingual station, playing both Mandarin and English songs.
See also
References
- ^ a b c d e "Safra gets more Power with Chinese FM station". The Straits Times. 3 June 1995. Retrieved 27 January 2024.
- ^ "Now Radio Heart pumps it up to woo new listeners". The Straits Times. 2 January 1998. Retrieved 27 January 2024.
- ^ "SAFRA Radio is now So Drama! Entertainment". 4 July 2017.
- ^ "Safra launches radio station". The Straits Times. 2 November 1994. Retrieved 27 January 2024.
External links
- Official website
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